FOLLOW THE OTHER HAND
ANDY COHEN
HARD COVER 2006. EDITORIAL ST. MARTIN PRESS. NEW YORK. 173 PP. 14,5 X 21,5 CM.
WITHOUT USE, LIKE NEW.
WITH A DEDICATORY SIGNED BY THE AUTHOR.
ENGLISH LANGUAGE
I wrote this business novella to help you discover innovative ways to dramatically improve your business and to generate novel business solutions. The theme of the book uses magic as metaphor. The secrets revealed are based on a sustainable process that helped produce a billion dollars in sales for some of the world’s most recognized brands, including Merrill Lynch, Time Warner, and Procter & Gamble. For twenty years ANDY COHEN has been igniting imaginations and spurring innovation for companies like American Express, AOL, Charles Schwab, L'Oreal, Club Med and Clorox, picking up branding and marketing awards and even a coveted Clio award for his work. His approach? Fascinatingly enough, it is based on Cohen's expertise not only in marketing, but in magic.
The Secrets Revealed in This Book/ The Trick to Writing This Book: A Word from the Real Author, Andy Cohen Introduction: How I Met Merlin-My Predicament/ LESSON #1: THINKING DIFFERENTLY— FOLLOW THE OTHER HAND Magic Trick #1: Impossible (where two cards mysteriously switch places)/ LESSON #2: BUILDING TRUST—MAKING THE AUDIENCE PART OF THE ACT /Magic Trick #2: Sixth Sense (a remarkable mind-reading trick that you can do anywhere) LESSON #3: DEFINING YOUR BRAND— CREATING A MAGICAL EXPERIENCE / Magic Trick #3: Wireless Wonder (lets your cell phone announce a card selected by a participant but unknown to you) LESSON #4: IDEA HECKLING—REMOVING THE OBSTACLES TO THINKING DIFFERENTLY Magic Trick #4: Matching Wits (gives you the power to restore a torn and discarded match back into the matchbook) LESSON #5: DISCOVERING YOUR COMPETITIVE EDGE— “WHAT’S YOUR MAGIC?” Magic Trick #5: The French Drop (teaches the perfect sleight of hand to make a coin disappear) EPILOGUE: PROFITING FROM MY LESSONS WITH MERLIN My Favorite Magic Teachers, Places to Shop, and Magic Books Acknowledgments.
