Idioma Inglés.
Ten Speed Press 1998, Berkley, California. Tapa blanda 333pp. 28x21,6cm.
ISBN 10: 1580080014
Excelente estado.
Whether you seek protocol on accepting a formal invitation, turning down a job offer, challenging your credit record, writing a condolence letter, or penning a collection letter, How to Write It can help. With precision and humor, Sandra E. Lamb provides reliable guidance on all forms of written correspondence; for each type of communication, she considers such issues as content, wrong messages (how to eliminate them), format, effective writing, and editing. What in other hands might have been a dry reference manual takes on its own personality in the hands of this competent stylist. Lamb's advice for writing a memo, for instance, includes "Don't use an autocratic tone," "Don't assign blame," "Don't whine," "Don't pad," "Don't hedge," and "Don't use officious, stuffy, or formal words." Lamb is part etiquette adviser and part good-business guru. Perhaps her guide's most important message is that the general decline of written communication both socially and in business actually benefits those who still rely on it, as its impact is even greater than it once was.
Sandra E. Lamb has worked as a technical writer, editor, ghostwriter, public relations consultant, advertising account executive, and CEO. She co-authored the book Equity Sharing and has been a columnist for The Rocky Mountain News and The Denver Post. She writes fiction, nonfiction, and humor for national magazines.
